Welcome to Dormand
Your Business Partner
We work alongside leaders to bring clarity, support better decisions and instigate action. Whether that’s strategy, navigating a tough call or rolling up sleeves to make things happen inside the business.
Jules Dormand
Awarded strategic advisor, culture creator and business partner.
Jules has spent over two decades leading businesses on both sides of the table. Client-side in corporate and agency-side as CEO and Managing Director.
She has built high-performing teams, navigated complex change and turned business plans into real results. Clients come to Jules not just for strategy or culture. They come for someone who will challenge their thinking, back their decisions and help them move forward with confidence.
Our Values
Daring Leadership
Because courage is essential to lead companies through change.
Creating Connections
The right connections change everything. Jules builds relationships that open real doors for her clients and within her own network.
Making Work Fun
Because nothing impacts mental health more than a smile and a laugh.
Proudly Boutique
We prioritize customized service and authenticity.
Our vision is a world where every interaction with a company enriches, inspires and fosters positivity.
Why Leaders Choose Dormand
Proven Leadership.
Dormand has proven leadership in award-winning businesses with highly engaged teams.
Working externally and internally with your business.
Dormand doesn’t advise from a distance. Jules can work as an external Partner as well as at the coalface alongside leaders and the teams where strategy becomes action.
Commercial and Cultural fusion.
The connection between customer experience, employee experience and commercial performance is how Jules has built businesses. She knows how to build businesses within Psychological Safety guidelines.
Awarded and Recognised Body.
Mumbrella Business Leader of the Year. Mumbrella Culture Award. WRK+ #4 Best Place to Work. ADMA Jon Clark Award for Contribution. The businesses Jules has led have won awards across culture, marketing and creative. The recognition reflects what is possible when culture and commercial performance work together.
The Friday Lunch Club
Part of Dormand, The Friday Lunch Club is an invite-only community of founders and senior executives across Sydney, Gold Coast and Brisbane. Jules founded and runs this growing community.
With five Sydney communities and groups in Gold Coast and Brisbane, it exists to create genuine connections for people at the top. Formed in 2021 to help build deeper professional relationships in places where people live. For clients, being introduced to The Friday Lunch Club means access to a warm, curated network that opens doors and provides support.
Sponsorship opportunities are available for businesses looking to connect with this community.
